In today's globalized business environment, the ability to communicate in multiple languages has become increasingly important for companies looking to expand their reach, and build relationships with customers and partners around the world. As a result, many companies are now investing in language learning training programs for their employees. But why is this investment worth it?
One of the most apparent benefits of language learning training is improved communication with customers and partners who speak different languages. This can lead to increased sales and better customer service, as well as improved relationships with international partners. According to the Harvard business review, 72.4% of consumers said they would be more likely to buy a product with information in their own language (1). David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees. (2).
In addition to improving communication, language learning training can also help employees better understand and navigate different cultures. This is particularly important for companies that operate in multiple countries or regions, as it can help employees avoid cultural faux pas and build stronger relationships with their international colleagues and customers. The Drops app includes culture-specific topics in 47+ languages.
In today's business environment, companies that can communicate effectively in multiple languages have a distinct competitive advantage over those that can't. This is particularly true for companies that operate in industries with a lot of international competition, such as technology and manufacturing.
For employees, language training can open up new career opportunities. Speaking multiple languages can make an employee more valuable to their current employer, helping them make connections that might’ve otherwise been missed. According to the The European Data Journalism Network, 35% of Europeans aged 25-64 being bilingual (3). In industries such as customer service, it is often necessary to be able to communicate with customers in their native language. This is especially true for companies that operate in multiple countries or have a diverse customer base. Bilingual employees are well-suited for these roles as they can provide service in multiple languages.
Finally, language learning training can have cognitive benefits for employees. Studies have shown that learning a new language can improve memory, concentration and problem-solving skills.
In conclusion, investing in employee language learning training can bring multiple benefits to companies and employees. It can improve communication, cultural awareness, and competitive advantage, open up new career opportunities and bring cognitive benefits.
Invest in your employees and company by providing them with the skills to take on the world using Drops!
1 - Speak to Global Customers in Their Own Language
2 - The Cost of Poor Communications
3- In Europe, speaking more than one language is still a privilege
Chelsea Roden (she/they) is the Head of Learning Content at Drops where they develop and curate courses in 46 languages. Previously she worked in educational publishing and taught language and writing courses. They’re currently based in Germany.
"Love my fun language learning and practice with daily Drops sessions, and monthly Challenges to participate in, and quiz mode to test contextual learning - brilliant! So much thought, consideration and inclusivity has gone into the design and function of this app, I can't praise it highly enough."
"Great little learning app! I've learned at least 5-10 new words in Spanish in my first 5 minutes. Easy to pick up and thorough."
"Great language learning app! It helps you get daily words done in a short amount of time. I would highly recommend using drops to learn whatever language you want to learn."
"What an amazing app! I’ve tried several apps for language learning and I cannot recommend Drops enough. I don’t know how a short Drops session can teach me as much as 1 hour+ of focused use of other apps, it’s like magic."
"Amazing language learning tool. Excellent app for increasing vocabulary in your foreign language of choice. Useful for beginner, intermediate, and advanced learners. The repetition of the words makes them much easier to remember, and without the hassle of making your own flash cards. I have used Drops for two years now and have seen great results."
"Very engaging way of learning Yoruba in a stimulating way. Will be using to learn myself and to teach my child!"
"Less than a week in but using this alone with the popular one babbel working on German. When using just one app I got bored, babbel is not as fun. So using both at once actually let's my adhd do its thing but I still focused since I can switch easily between both apps and work in different areas. Also I like the quick little sessions makes me feel like I actually did something."
"So engaging. I speak Spanish well, but often forget words in conversation that I know I should know. This game is fun and quickly brings back vocabulary I may have put in the back of my brain after not using it for awhile. Case in point: I spent 11 years in construction, then went back to teaching in English and/or Spanish depending on the teacher/student"
"Amazing app"
"I have been desperate to find an app that really helps me learn Japanese and this is the best by far"
"I like that you can switch between different subjects and topics constantly and it’s really easy to learn a lot of vocabulary very quickly! This works perfect for me because I can learn a lot of words but then practice sentence structure with my grandmother whose from Croatia"
"Fantastic app great opportunity to learn languages on your spare time. Drops makes it easy to learn and retain words to formulate sentences."
"Best of the best. Awesome app in every sense"
"This app us the best and how I am doing Learning Ukraine is Helping me alot tnx"
"Definitely recommend! I'm using this to learn mandarin 10/10"
"Fun and interactive. Great for repetition!"
"Very engaging way of learning Yoruba in a stimulating way. Will be using to learn myself and to teach my child!"
"Amazing language learning tool. Excellent app for increasing vocabulary in your foreign language of choice. Useful for beginner, intermediate, and advanced learners. The repetition of the words makes them much easier to remember, and without the hassle of making your own flash cards. I have used Drops for two years now and have seen great results."
"Great little learning app! I've learned at least 5-10 new words in Spanish in my first 5 minutes. Easy to pick up and thorough."
"I have been desperate to find an app that really helps me learn Japanese and this is the best by far"
"I like that you can switch between different subjects and topics constantly and it’s really easy to learn a lot of vocabulary very quickly! This works perfect for me because I can learn a lot of words but then practice sentence structure with my grandmother whose from Croatia"
"Fantastic app great opportunity to learn languages on your spare time. Drops makes it easy to learn and retain words to formulate sentences."
"What an amazing app! I’ve tried several apps for language learning and I cannot recommend Drops enough. I don’t know how a short Drops session can teach me as much as 1 hour+ of focused use of other apps, it’s like magic."
"Love my fun language learning and practice with daily Drops sessions, and monthly Challenges to participate in, and quiz mode to test contextual learning - brilliant! So much thought, consideration and inclusivity has gone into the design and function of this app, I can't praise it highly enough."
"Definitely recommend! I'm using this to learn mandarin 10/10"
"This app us the best and how I am doing Learning Ukraine is Helping me alot tnx"
